伟德国际官方网站成立于1996年,是金光集团APP(中国)生活用纸事业部, 集团现有员工1.2万余人,在全国拥有 12个制造工厂 、24个销售分公司。公司是国内实践“林浆纸一体化”生产管理流程的超大型造纸企业,我们始终秉承着 “你用纸,我种树,实践绿色大循环”的原则,发展生态造纸。

伟德国际BETVlCTOR纸业旗下品牌有5大品牌:“清风”、“铂丽雅”、“唯洁雅”、“真真”、“怡丽”,覆盖主流、超高端、高端、经济、个人护理市场,组合营销,精准服务消费人群。 “清风”品牌被评为2020年C-BPI中国品牌榜纸巾/卷纸类第一品牌, 2021中国行业影响力品牌榜生活用纸行业创新品牌奖,2022年度中国生活用纸行业匠心产品。“铂丽雅”品牌将“每寸肌肤都值得温柔以待”的生活理念带给更多高端女性。“唯洁雅”品牌致力于满足高端消费者对纸巾卓越品质的需求。作为高端生活纸巾专家,“唯洁雅”荣获了2022 TBI年度最佳ESG品牌;唯洁雅零碳纸荣膺2022 TBI年度最佳环保可持续产品,并成为“第二届碳中和博鳌大会”指定用纸。 “真真”品牌以高质量标准满足性价比的追求者。“怡丽”品牌致力于纯净无添加的个人护理产品体验。

我们的愿景:
透过林、浆、纸一体化, 打造世界一流的绿色循环产业

Founded in 1996, GOLD HONGYE PAPER GROUP CO., LTD. (hereinafter referred to as "GOLD HONGYE") today is one of the most experienced and recognized tissue suppliers in China and even the world. Headquartered in Shanghai and Suzhou, GOLD HONGYE operates a total of 11 manufacturing bases in China with an annual capacity of 2 million tons and employs approximately 12,000 people.

GOLD HONGYE's core business segments include tissue, feminine care, personel care under key brands Breeze and Virjoy, which are the leading brands in mainland China, Hong Kong and Macau. With high quality and 23 years export experience, GOLD HONGYE provides one-stop service for customers all over the world.

GOLD HONGYE has been committed to a sustainable development strategy and worked to establish a green cycle by operationalizing the "Integration of Plantation-Pulp-Paper" approach.

空格金光集团(英文名:Sinar Mas Group)由印尼知名华人黄奕聪先生于1938年创立,现已拥有数百家法人公司,曾被世界著名财经杂志《福布斯》评为印尼第一大财团。金光集团投资范围远及亚洲、北美、欧洲、澳洲等地。经过不断创新发展,集团已形成七大核心产业:制浆造纸业、金融业、农业及食品加工业、房地产业、能源与基础设施、移动通讯以及健康医疗。1992年起,金光集团开始在中国投资。

空格其中浆纸业集团——APP(Asia Pulp & Paper Co., Ltd.)作为金光集团的主导产业,经过数十年不懈努力,已发展成为世界名列前茅的纸业集团公司。

空格金融业的投资涉及商业银行、保险、证券、投资、信用卡及租赁等领域,包括为私人客户与企业客户提供定制化的金融产品与服务。

空格农业及食品加工业的投资主要是通过其在新加坡上市的亚洲食品及不动产有限公司(Asia Food & Properties Co. Ltd.,简称AFP)进行。AFP作为印尼知名的棕榈油生产商,拥有世界上面积极大的私营棕榈种植园。AFP在中国投资了家喻户晓的华丰方便面和大满贯食用油。

空格房地产方面的投资主要分布在印尼、新加坡、美国和中国。其中中国项目包括上海知名的外滩中心、白玉兰广场、金虹桥国际中心以及星荟中心等。

Eka Tjipta Widjaja, a well-known Chinese businessman in Indonesia, founded Sinar Mas Group in 1938 and now owns hundreds of companies. Sinar Mas Group was recognized as one of the largest financial conglomerate in Indonesia by Forbes magazine. The scope of Sinar Mas Group's investments extends to Asia, North America, Europe, Australia and other lands. After continuous innovation and development, the Group has formed seven core industries: pulp and paper, finance, agriculture and food processing, real estate, energy and infrastructure, mobile communications and healthcare. Sinar Mas Group has been investing in China since 1992.

As the leading business of Sinar Mas, Asia Pulp & Paper Co., Ltd. (APP) owns dozens of pulp and paper mills and over 1 million hectares of fast growing forests distributing in Indonesia, China and other places. APP has become the world’s top pulp and paper manufacturing company.

Investments in Financial Services include commercial banking, insurance, securities, investment, and credit card and leasing, which involve the provision of tailored financial products and services to both private and corporate clients.

Investments in Agri-business and Food are mainly conducted through Asia Food & Properties Co., Ltd. (AFP), which owns vast private palm plantation and owns the well-known brands, Huafeng instant noodles and Grand Slam vegetable oil.

Real Estate investments are mainly distributed in Indonesia, Singapore, United States and China. Well-known projects in China include the Bund Center, Sinar Mas Plaza, Arch Shanghai and the Shanghai Landmark Center.